THE 24TH ANNUAL “OLD NEIGHBORHOOD” ST. PATRICK’S DAY PARADE WAS PRESENTED THIS YEAR BY SULLIVAN’S BREWING COMPANY. Learn more about the brewery here.
First established in 1702, the Sullivan brewing name was once the biggest of its kind in Kilkenny but fell into abeyance in the last century. The brand is now being resurrected by the legendary Smithwick brewing family, who retained control of the name to this day and are now behind its relaunch.
Sullivan and Smithwick breweries were neighbors as well as the sole Irish brewers and maltsters to survive to the twentieth century. In 1918 Smithwick’s acquired the Sullivan’s brewing brand after it was forced to close. Then in 1965 Guinness (now Diageo) took control of Smithwick’s, buying the family interest and in 2014 Diageo relocated Smithwick’s to Dublin, marking the first time in 800 years that Kilkenny was without a commercial brewery. However, in 2016 the Smithwick family re-launched the Sullivan’s brand in Kilkenny and the brewery launched its North American market entry via Buffalo, NY.
Maltings Irish Ale is Sullivan’s signature ale debuting in the United States. At five percent ABV, it’s a smooth, balanced, ruby-tinted classic Irish ale with a depth of malt flavour yielding rich biscuit and gentle caramel notes. The beer is comprised of ingredients local to Ireland: Kilkenny water, four malts, three hops, and a cask ale yeast. Sullivan’s beer is inspired by traditional Kilkenny recipes and brewed by hand, in small batches with the finest locally-sourced ingredients from Ireland.
The parade will kick off at 12 Noon from the Valley Community Center and will wind through the streets of the historic Buffalo River Community. Viewing of the parade is available along South Park Avenue (between Hamburg Street and Smith Street), Smith Street (between South Park Avenue and Elk Street), Elk Street (between Smith Street and South Park Avenue), Hamburg Street (between South Park Avenue and South Street), and South Street (between Hamburg Street and Louisiana Street).
Immediately following the parade will be the traditional grand Irish “Hooley” featuring live music by “Poor Ould Goat” as well as plenty of food and drink. The “Hooley” runs from 1pm-5pm at the Valley Community Center.